We dive in deep to understand the real business problems and opportunities of your company. To do this, we research your persona's and find out qualitative and quantitative information which form an idea of who your customers typically are. We then look at what drives them to make a purchase, what pains they are currently experiencing, what their biggest needs and challenges are, what kind of technology they are used to working with, what their demographic background is, and finally, what is their reason for engaging with you. Everything we gather from the persona mapping stage drives the design of the information architecture and resonates throughout your project all the way to digital marketing.

The information architecture (IA) phase is driven by each persona that engages your website, software, or app. The IA helps you see each persona’s engagement by showing the pages through-out the build, top-level features, tasks, processes and flow. Much like a flow chart the IA shows decision-making processes when each persona is engaging your build and what is happening in the background. Not only does the IA give you a full overview and road map to the project but it also defines the scope and functionality for the project to a tee. Having a properly designed IA allows us to organize content, provide optimal usability, addresses structure, and organization. From simple websites to complex software systems, the IA is always part of the development process.

Before design starts, we decide what the system is made of. Which parts get built, which come from existing platforms, which APIs connect to your accounting, ticketing and reporting tools, and where AI fits, if it fits at all. Each choice is weighed against what you already run, what your team can support, and what it will cost to keep going.
The result is an architecture diagram and a plain language explanation of it: the systems, the data that moves between them, and who owns what. It becomes the blueprint for the build and the reference your team keeps long after we are done.

Now comes the fun part, visual design! Using mood boards we can help our clients illustrate the style they are trying to purse in conjunction with the Persona mapping, Information Architecture, and Wireframing. Mood boards can help our clients nail down a style they are looking for before we embark on providing you a pixel perfect visual design. By adding elements of flavour that nurture your persona's, we help grow your business and give graphics your customers want to see. Our eye-catching designs that are beautifully crafted, goal oriented, and in-line with your brand DNA with help speak to your customers and communicate your brand messages quickly and clearly. View case studies.

We test across all devices, over and over, for each of your persona's. Our quality assurance (QA) and agile development processes ensures that your product is ship ready. This stage means your build is rigorously tested, aligned to information architecture, and is ready to roll out for your business. QA is partially automated but our QA team goes through each scenario making sure your build is stable and tested. We also work with your team during this phase to make sure your deployment integrates as smoothly as possible with your existing framework, or replacing frameworks, so you can take comfort in knowing your build ready for the market.