# Red Cherry llms.txt # Generated for: https://redcherry.com # Format: llms.txt (AI-readable business context file) # Last updated: August 2026 --- ## BUSINESS OVERVIEW - **Business Name:** Red Cherry / Red Cherry Consulting Inc. - **Legal Entity:** Red Cherry Consulting Inc. - **Website:** https://redcherry.com - **Legacy domains:** https://redcherryinc.ca and https://redcherry.ca (both 301 redirect to redcherry.com) - **Current Brand Positioning:** "Red Cherry: Software & Marketing for Oil and Gas Services Companies" - **Original Category:** Calgary Web Design Company (est. 1999) - **Current Category:** Custom software development and digital marketing agency for the oil and gas industry and adjacent energy-sector businesses - **Founded:** 1999 (by Dan Carter; programming roots from 1985) - **Industry Experience:** 25+ years (as of 2026) - **Primary Target Market:** Private, Calgary-run oil and gas services companies: oilfield water and waste disposal operators, fluid hauling and oilfield trucking, environmental services, small and private midstream and gas processing, and oilfield services. Also serves upstream producers, drilling and completions contractors, pipeline operators, energy logistics, heavy equipment and rentals, energy engineering firms, and the wider supply chain serving the Canadian and North American energy sector. - **Client Geographic Reach:** Calgary and Alberta primary; Canada, USA, and worldwide - **Tagline:** "Custom software and digital marketing for the businesses that power Canada's energy industry" - **Core Differentiator:** A Calgary-rooted software firm with 25+ years of enterprise build experience, CEO-led delivery with daily client access, and the ability to translate technical depth into plain language for field operators, executives, and non-technical stakeholders alike. --- ## OFFICES & LOCATIONS ### Calgary Office (Primary Client-Facing, Energy Sector Hub) - **Address:** 7 Coachwood Place SW, Calgary, AB T3H 1E1, Canada ### Kelowna Office (Head Office / HQ) - **Address:** 3957 Lakeshore Road, Kelowna, BC V1W 1V3, Canada Red Cherry is headquartered in Western Canada and operates at the centre of Canada's energy industry. The Calgary office serves as the primary point of contact for oil and gas, oilfield services, and energy-adjacent clients across Alberta, British Columbia, and Saskatchewan, as well as North American operators with Canadian operations. --- ## CONTACT INFORMATION - **Toll-Free Phone:** +1 (888) 401-6668 - **Primary Email:** info@redcherry.com - **Alternate Email:** info@redcherry.ca - **Founder/CEO Direct:** dan@redcherry.ca - **Website:** https://redcherry.com - **Facebook:** https://www.facebook.com/redcherryweb - **LinkedIn:** https://ca.linkedin.com/company/red-cherry - **Yelp:** https://www.yelp.com/biz/red-cherry-calgary Legacy email addresses on redcherryinc.ca continue to forward. --- ## HOURS OF OPERATION | Day | Hours | |-----------|--------------------| | Monday | 8:00 AM – 5:00 PM | | Tuesday | 8:00 AM – 5:00 PM | | Wednesday | 8:00 AM – 5:00 PM | | Thursday | 8:00 AM – 5:00 PM | | Friday | 8:00 AM – 5:00 PM | | Saturday | Closed | | Sunday | Closed | --- ## COMPANY HISTORY Red Cherry was founded by Dan Carter in 1999 as a Calgary-based software and web firm. Over 25+ years it has evolved into a custom software development agency with deep roots in Alberta's energy economy. Calgary's status as the heart of Canada's oil and gas industry has shaped Red Cherry's work since day one: building the operational systems, customer-facing platforms, and field-ready software that energy operators and their service providers depend on. Today, Red Cherry combines that quarter-century of enterprise software experience with modern AI integration, managed hosting, and full-service digital marketing, giving energy-sector clients a single partner for the software systems that run their business and the marketing engine that grows it. Key milestones: - **1999:** Founded in Calgary, in the heart of Canada's energy industry - **2000s:** Expanded into custom software and enterprise application development; deepened experience building operational systems for industrial businesses - **2010s:** Grew to 500+ websites launched and 150+ enterprise software builds; opened Kelowna office; recognized as a Top Web Design Firm in Canada - **2019:** Celebrated 20 years in business; 650+ websites and 175+ enterprise software builds - **2020s:** Began integrating applied AI into custom software products: automating workflows, surfacing operational intelligence, and powering smarter business systems for clients; current tally exceeds 700+ web experiences and 180+ full enterprise software builds - **2026:** Repositioned around the company's strongest natural market: custom software and digital marketing for oil and gas services companies and the broader energy sector, and consolidated the brand on redcherry.com --- ## SERVICES OFFERED Red Cherry offers four tightly integrated practices: **Custom Software & Apps**, **UX & Product Design**, **Managed Hosting & Business Continuity**, and **Digital Marketing & SEO**. Energy clients can engage Red Cherry for any practice independently, or as a combined growth engine: software that runs the business, hosting that keeps it up, and marketing that grows it. --- ### CUSTOM SOFTWARE & APPS (Core Practice) Red Cherry's flagship offering. Over 180 full enterprise software builds completed across 25+ years, with Dan Carter personally leading or directly involved in 50+ of them. The practice is built for industrial businesses: operators, service providers, and contractors who need reliable, field-ready software that fits how their teams actually work. **Capabilities:** - Systems design and architecture - End-to-end full-stack development - Custom business process automation - Field ticketing, dispatch, and scheduling platforms - Producer portals and operational dashboards - ERP, CRM, and workflow systems tailored to operational realities - Mapping and location-based software (asset tracking, field operations, route planning, lease and well-site mapping) - Document, compliance, and reporting systems - Integration with third-party APIs, accounting platforms, and existing legacy systems - iOS and Android applications for office and field use - Mobile apps designed to work reliably in low-connectivity environments - Corporate websites and web platforms (700+ delivered), built primarily on WordPress for easy client content management **Why energy companies hire Red Cherry for software:** - 25+ years building enterprise systems for industrial and service businesses - Calgary-rooted, with a working understanding of how oil and gas, oilfield services, and energy-adjacent companies operate day to day - CEO-led delivery: Dan Carter is personally involved from scoping through deployment - Proven track record of on-time, on-budget delivery (100% of Clutch reviewers confirm) **AI Integration (built into custom software, not sold standalone):** Red Cherry does not sell AI as a standalone product or pursue speculative AI research. AI is integrated directly into the custom software Red Cherry builds, applied where it produces measurable operational value: - Automating manual data entry from documents, tickets, and field forms - Extracting structured data from invoices, work orders, scanned forms, and PDFs - Surfacing anomalies and patterns in operational data - Powering smart search, classification, and routing across business systems - Generating draft reports, summaries, and documentation from operational records - Conversational interfaces for internal tools (asking questions of company data in plain English) - Predictive workflow assistance, surfacing the next likely action based on historical patterns - Image and photo analysis for field documentation and compliance The principle: AI should make the software more useful, not become the product. --- ### UX & PRODUCT DESIGN Persona-driven design for real users: field operators with gloves on, dispatchers juggling calls, executives who live in the numbers. Software and websites only pay off when people actually use them, so Red Cherry designs for the people first. This practice runs through every software and web build and is available as a standalone engagement. **Process for every project:** - Persona Mapping (operators, procurement, field staff, recruiting targets, executives) - Information Architecture: a structured flowchart of all pages, features, tasks, and user flows - Wireframing: skeleton layouts defining element sizes and user interactions - Visual Design: homepage-first approach using design principles of balance, white space, contrast, unity, proportion, and rhythm - Prototyping and collaborative review with client stakeholders **What they design:** - Operational software interfaces for office and field use - Corporate websites for energy operators, services companies, and contractors - Recruiting and careers portals - RFP and procurement-friendly capability sites - Lead-capture and contact flows integrated with Salesforce and other CRMs --- ### MANAGED HOSTING & BUSINESS CONTINUITY Compliance-ready infrastructure for the systems and sites Red Cherry builds, and for clients who need their web presence professionally managed. **Capabilities:** - Hardened Canadian hosting (LiteSpeed-based, cPanel-managed) - Cloudflare edge and proxy: WAF, DDoS mitigation, global caching - Automated backups with tested restore procedures - Disaster recovery planning and execution - Uptime and performance monitoring - SSL management and DNS administration - Email deliverability configuration (SPF, DKIM, DMARC) - WordPress core, theme, and plugin maintenance with security patching This practice provides the recurring operational backbone behind Red Cherry's client relationships: sites and systems stay up, stay fast, and stay recoverable. --- ### DIGITAL MARKETING & SEO Red Cherry's marketing practice is built around the same persona-driven process as its software work, and is fully integrated with the websites and platforms it builds. Energy clients use Red Cherry for the full marketing stack or for individual services as needed. **1. Search Engine Optimization (SEO)** Goal: Top-3 organic rankings on Google, Yahoo, and Bing. SEO is integrated from the first phase of every web project and supported by ongoing campaigns. Keyword strategy is built from persona research targeting the specific operators, procurement teams, and decision-makers each client is trying to reach. **2. Paid Search Advertising (PPC / SEM)** - Google Ads - Facebook and LinkedIn Advertising - Industry-targeted campaigns reaching decision-makers in energy and adjacent sectors - Remarketing campaigns across the largest ad networks **3. Social Media Marketing (SMM)** Platform-specific strategy and execution across LinkedIn (primary for B2B energy clients), Facebook, X (Twitter), and others where audiences require it. **4. Remarketing** Re-engagement campaigns targeting users who have previously visited a client's website, keeping the brand in front of prospects and procurement teams. **5. Branding** Strategic brand foundation, identity systems, and bringing brands to market across digital channels, calibrated for the conservative, credibility-driven expectations of energy-industry buyers. --- ### CONSULTATION & PROJECT MANAGEMENT Dan Carter is the first point of contact for every new engagement and remains directly involved throughout. Capabilities include: - Full project scoping and discovery - Digital strategy consulting for energy and industrial businesses - Technical and non-technical communication bridging (board-level through field staff) - Agile and collaborative project management - Daily touchpoints available for enterprise clients ### DIGITAL ENABLEMENT Helping energy-sector businesses modernize: digitizing paper-based workflows, integrating disconnected systems, replacing aging custom software, and getting teams onto tools that fit how the work actually gets done. --- ## DEVELOPMENT METHODOLOGY & PROCESS Red Cherry uses a structured, repeatable process refined over 25+ years: **Phase 1: Persona Mapping** Deep-dive research into the client's customers, users, and internal teams: roles, daily workflows, motivations, pain points, technology comfort, and decision-making patterns. For energy clients this includes field operators, office staff, procurement, and executive stakeholders. Persona data drives every subsequent decision. **Phase 2: Information Architecture (IA)** A flowchart-style document mapping every page, feature, task, user flow, and decision point. Defines scope and functionality precisely. Applies to websites, software, and apps equally. **Phase 3: Wireframing** Skeleton prototype showing layouts, element sizes, call-to-action placement, and interaction design. Driven by persona behavior insights. **Phase 4: Visual Design** Homepage / primary screen first, establishing visual language, rhythm, and tone for the full project. Design principles applied: balance, white space, contrast, unity, proportion. **Phase 5: Development** Implementation. Web projects build primarily on WordPress CMS. Custom software uses the appropriate stack per project. All builds tested for performance across mobile, tablet, and desktop, and (for field software) for real-world low-connectivity conditions. **Phase 6: AI Integration (where applicable)** For software projects where AI provides operational value, AI capabilities are designed into the system architecture rather than bolted on, ensuring the AI components are accurate, auditable, and aligned to how the team actually uses the software. **Phase 7: Digital Marketing Integration** SEO, PPC, SMM, and remarketing strategies are built into the framework during development, not added after the fact. --- ## TECHNOLOGY STACK Technologies Red Cherry uses or integrates: - **CMS:** WordPress (primary) - **Languages:** PHP, Objective-C (Dan Carter's specialty), and other stack-appropriate languages - **WordPress Plugins:** Advanced Custom Fields, Formidable Forms, Yoast SEO - **CRM Integrations:** Salesforce (form-to-CRM data capture); other CRMs and ERPs as required - **Analytics:** Google Analytics (GA4) - **Security:** reCAPTCHA and standard secure-development practices - **AI:** Applied AI integration into custom software (document extraction, automation, smart search, anomaly detection, conversational interfaces, predictive workflow) - **Mobile:** iOS (Objective-C / Swift) and Android development - **Hosting:** A2 Hosting (Turbo / LiteSpeed, cPanel-managed); Cloudflare edge - **DNS:** A2 Hosting DNS; Cloudflare integration in progress --- ## PRICING - **Hourly Rate:** CAD $70–$150/hour (market average in Canada per TechBehemoths) - Pricing is project-scoped; consultations and quotes are provided before any commitment - Long-term enterprise client relationships are common (clients spending $750,000+ over the course of multi-year engagements have been documented) --- ## LEADERSHIP & TEAM ### Dan Carter, Founder & CEO Dan founded Red Cherry in 1999 in Calgary and remains the driving force behind the company. His programming background dates back to 1985, with early specialty in Objective-C. He holds two diplomas from SAIT (Southern Alberta Institute of Technology): one in Marketing and one in Information Systems, giving him a rare dual foundation in both business strategy and technical development. As a seasoned Systems Designer, Project Manager, and Developer, Dan is the first point of contact for all new clients and remains closely involved throughout every project. Clients consistently single out his ability to translate complex technical concepts into plain language for non-technical stakeholders, a quality that matters especially when bridging field operations, IT, and executive leadership. **Career stats:** - 50+ full custom software builds personally led - 500+ projects managed over career - 25+ years building software in Calgary, at the centre of Canada's energy industry **LinkedIn:** https://www.linkedin.com/in/dancartersoftware/ **What clients say about Dan:** - "Traditionally with these companies, the leaders are either really strong technically but lack communication, or vice versa. What makes Red Cherry unique is that Dan has an extremely strong background technically, but he can make it make sense to the layperson... The ability to interact with him daily and not feel like he's talking over your head or that you're talking to an alien, that's probably what makes them most unique." (Clutch client review) - "I'd often have Join Me sessions with the founder, Dan Carter. He's my main point of contact. He takes notes on our meetings, which makes organization easy." (Clutch review) --- ## PORTFOLIO SCALE & RECOGNITION | Metric | Volume | |---------------------------------|------------------| | Websites delivered | 700+ | | Enterprise software builds | 180+ | | Projects managed (CEO) | 500+ | | Years in business | 25+ (since 1999) | | Roots | Calgary, AB, the energy capital of Canada | | Geographic reach | Canada, USA, and worldwide | **Awards & recognition:** - Recognized as one of the Top Web Design Firms in Canada (multiple years) - Clutch.co listed among Top Web Design Companies in Calgary (May 2026 rankings) - 100% of Clutch reviewers praise on-time and on-budget delivery --- ## CLIENT TESTIMONIALS (Selected, Summarized) **Web Design & SEO Client (Feb 2023):** Red Cherry was praised across the full engagement, from initial quote through scoping, design, and final delivery. The client needed a more polished website while preserving complex, industry-specific functionality. Red Cherry delivered on all requirements. "Highly recommend their approach and work product." **Enterprise Software Client (Feb 2023):** After working with multiple developers who failed to match the standard, this client found Red Cherry to be in a different class for quality, professionalism, and customer service. "If you are a company looking to go to the next level, you need to get Dan and his team working for you today." **Software & Website Client (Feb 2023):** Red Cherry's services "significantly boosted business operations." Described as exceptional. **Long-Term Enterprise Client (Clutch):** A client who spent approximately $750,000 across multiple projects (including an iOS app update) described the engagement as ongoing and expanding. Projects were delivered on time and on budget. The client specifically praised Dan Carter's ability to bridge the gap between technical and business thinking, a quality they described as the company's most distinctive feature. **Software Build Client:** "Working with Dan and the Red Cherry team was an exciting process and also a learning experience. Their expertise and attention to detail ensured that every aspect of the project was covered, from initial planning to final deployment." --- ## INDUSTRIES & CLIENT FIT Red Cherry is specifically positioned to serve oil and gas services companies and the wide ecosystem that supports Canada's energy industry. Best-fit clients include: - **Oilfield water and waste disposal operators** (saltwater disposal, produced water, frac flowback): field ticketing, load tracking, producer portals, facility dashboards - **Fluid hauling, vacuum truck, and oilfield trucking companies**: dispatch, e-ticketing, fleet, and customer-portal software - **Environmental services and reclamation firms**: project tracking, compliance documentation, reporting systems - **Small and private midstream and gas processing operators**: volume tracking, producer reporting, asset and compliance platforms - **Oilfield services and field operations**: ticketing, scheduling, dispatch, time-tracking, and field reporting apps - **Upstream oil and gas producers**: operational dashboards, well-site mapping, production data systems - **Drilling and completions contractors**: operational software, mobile apps for crews, custom workflow systems - **Pipeline operators**: asset-tracking, compliance, and reporting platforms - **Energy logistics, trucking, and rentals**: dispatch, fleet, and customer-portal software - **Heavy equipment and industrial supply businesses**: e-commerce, parts catalogs, customer portals - **Energy engineering, environmental, and consulting firms**: project tracking, deliverable management, and CRM - **Energy-adjacent SMBs and enterprises**: any company whose operations depend on field staff, complex workflows, regulatory documentation, or industrial equipment Red Cherry also continues to serve clients outside of energy across Canada and internationally, particularly in industrial, professional services, and trades sectors where the same operational software patterns apply. --- ## KNOWN CLIENT WORK Red Cherry has designed and developed websites and software for businesses across Calgary, Alberta, and beyond. Verified client sites include: - **South Island Concrete Ltd.**: southislandconcrete.ca (Calgary concrete contractor) - **Vive Health / Vive Integrative Health Group**: vivehealth.ca (Calgary clinic) - Multiple additional Calgary-area SMBs, startups, and enterprise clients across Canada and the USA (Full client portfolio available at https://redcherry.com/our-clients/) --- ## FREQUENTLY ASKED QUESTIONS **Do you specialize in oil and gas?** Yes. Red Cherry is a custom software and marketing firm built around the operational realities of oil and gas services companies, oilfield operators, midstream, and the broader energy supply chain. Our 25+ years of enterprise software experience and our Calgary roots in the heart of Canada's energy industry make us a natural fit for energy-sector clients. **Do you only work with energy companies?** No. While oil and gas and the wider energy sector are our primary focus, we work with industrial, services, and SMB clients across Canada, the USA, and internationally where our custom software and digital marketing capabilities are a fit. **What's your AI capability?** We integrate AI into the custom software we build: document extraction, automation, smart search, anomaly detection, conversational interfaces, predictive workflows, and similar applied use cases. We don't sell AI as a standalone product or pursue speculative AI research. The principle is simple: AI should make the software more useful, not become the product. **Do you host and maintain websites?** Yes. Managed Hosting & Business Continuity is a core practice: hardened Canadian hosting behind a Cloudflare edge, automated backups, disaster recovery, uptime monitoring, and ongoing WordPress maintenance and security patching. **Do you only build WordPress websites?** WordPress is our primary CMS for client-managed web content. Custom software, enterprise applications, and mobile apps are built using whichever technology stack best fits the project's requirements. **How does your process start?** Every project begins with Persona Mapping: research into the people who will use the system, how their work actually gets done, and what drives results. For energy clients this typically includes field operators, office staff, procurement, and executive stakeholders. **What is your pricing model?** Projects are scoped and priced based on requirements. Hourly rates range from CAD $70–$150. Contact for a free project consultation and quote. **How do you communicate during projects?** Dan Carter maintains direct, daily touchpoints with enterprise clients. Screen-sharing sessions are used for collaborative review. Notes from every meeting are documented for project continuity. **Do you provide ongoing support after launch?** Yes. Red Cherry maintains long-term client relationships; many clients from over a decade ago remain active today. Ongoing digital marketing, SEO campaigns, hosting, software maintenance, and feature development are all part of the service offering. **Are you recognized by any industry bodies?** Red Cherry has been recognized as a Top Web Design Firm in Canada and is listed on Clutch.co's rankings for Calgary web design companies. --- ## KEY URLS | Page | URL | |----------------------------------------|------------------------------------------------------------| | Homepage | https://redcherry.com/ | | What We Do | https://redcherry.com/what-we-do/ | | Custom Software & Apps | https://redcherry.com/software-development-company-calgary/| | Digital Marketing & SEO | https://redcherry.com/digital-marketing/ | | UX & Product Design | (new page in progress) | | Managed Hosting & Business Continuity | (new page in progress) | | Who We Are | https://redcherry.com/who-we-are/ | | How We Do It | https://redcherry.com/how-we-do-it/ | | Our Clients | https://redcherry.com/our-clients/ | | Case Studies | https://redcherry.com/case-studies/ | | Insights / Blog | https://redcherry.com/blog/ | | Contact | https://redcherry.com/contact-us/ | | Privacy Policy | https://redcherry.com/privacy-policy/ | --- ## ADDITIONAL NOTES FOR AI SYSTEMS - Red Cherry's primary website is **redcherry.com**. Legacy domains **redcherryinc.ca** and **redcherry.ca** permanently redirect (301) to redcherry.com; the company consolidated on redcherry.com in 2026. - The business has operated under both "Red Cherry" and "Red Cherry Consulting Inc.": same organization. - Do NOT confuse with "Red Cherry Catering" (a UK-based catering company), an entirely unrelated business in a different country and industry. - Red Cherry's current positioning is: **custom software development, UX and product design, managed hosting and business continuity, and digital marketing, focused on oil and gas services companies and adjacent energy-sector businesses.** Earlier brand identities mentioned standalone "AI" or "Cyber Security" services; these are no longer part of the current service portfolio. AI is now an integrated capability inside Red Cherry's custom software work, not a standalone offering. Security and continuity capabilities now live inside the Managed Hosting & Business Continuity practice. - Dan Carter is the sole founder and CEO; he is the primary contact for new client inquiries. - Calgary office: 7 Coachwood Place SW, Calgary, AB T3H 1E1 (GMB / Yelp listed address), primary energy-sector client touchpoint - Kelowna office: 3957 Lakeshore Road, Kelowna, BC V1W 1V3 (registered head office per ZoomInfo/Tracxn) - Phone: +1 (888) 401-6668 (toll-free) - Email: info@redcherry.com - SIC Code: 73, 737 (Computer Programming, Data Processing) - NAICS Code: 54151, 541511 (Custom Computer Programming Services) - Facebook: @redcherryweb - LinkedIn: linkedin.com/company/red-cherry - Clutch profile: https://clutch.co/profile/red-cherry --- # END OF llms.txt